Samsung LN40A550 40-Inch 1080p LCD HDTV

Key Features

• New -- 30,000:1 dynamic contrast ratio: up from 15,000:1 on 2007 models (15,000 on 32-inch and 37-inch models) (Learn more)
  
• New -- Fast 5ms response time: down from 8ms on 2007 models thanks to a new high-speed liquid crystal
• Full 1080p HD (Learn more)
• 178-degree viewing angle from all four axes with Super Patterned Vertical Alignment (Learn more)
  
• 3 HDMI 1.3 ports: Simplay compliant (Learn more)
• USB 2.0 port: connect devices directly to your your MP3 player or digital camera and entertain family and friends with a photo slideshow set to music.
• DNIe Digital Natural Image Engine improves the picture by enhancing the contrast, detail, and white balance (Learn more)
  
• Hidden speakers with SRS TruSurround XT audio (Learn more)
• Wide Color Enhancer technology and Cold Cathode Fluorescent Lamp (CCFL) offer a wider color range (Learn more)
• Picture-in-Picture (PIP) enables convenient simultaneous viewing of TV programs and video or PC sources
• V-Chip system allows blocking of rated TV and movie programs determined by the parent to contain objectionable content.
• Trilingual on-screen displays in English, Spanish or French.
  
• Variable sleep timer to turn the TV off in varying time intervals.
• Auto wall mount compatible: 3-dimensional operation via TV’s remote control; no external IR receiver required.
• Swivel stand included
• 1 year parts and 1 year labor warranty (90 days parts and labor for commercial use), with in-home service, backed by Samsung toll-free support

Step Up Features

• Series 6: 50,000:1 dynamic contrast ratio, AutoMotion Plus 120Hz image interpolation for smoother motion, 4ms response time, Transparent and Opaque Color (TOC) bezel, Clear Panel, Ethernet port with Infolink free RSS feeds, 4 HDMI 1.3 ports, Sports and Game modes, Compatible with Samsung's Home Digital Media Adapter for playback and navigation of Internet and stored PC multimedia
• Series 7: Internal flash memory (1GB) with pre-loaded interactive content such as cooking recipes, children's entertainment, HD artwork and more, Integrated woofer for an enhanced audio experience, DLNA-Compatible: for better interoperability with electronics, computers and mobile devices from many different manufacturers
• Series 8: super-slim 1.9-inch thick profile
  

Learn More

Full HD 1080P

Full HD, or 1080p, contains 1.5 times more scanning lines than conventional HD TVs. More scanning lines mean more pixels, more details and a better picture. The new Samsung LCD TV with resolution that is approximately 2 times greater than conventional HDTVs, creating the most perfect picture imaginable. Samsung’s 1080p panel uses a new high-speed liquid crystal to cut response time to 4ms. The fast response time, coupled with Samsung’s Auto Motion Plus 120Hz motion blur reduction technology dramatically reduces motion blur and judder.

30,000:1 Dynamic Contrast Ratio/500 nit Brightness

30,000:1 Dynamic Contrast Ratio will give you a picture better than you ever thought possible, with whiter whites, blacker blacks and a nearly infinite subtlety of gradations in between. As two of the most important determining factors in overall picture quality, contrast and brightness levels achieve new heights in this latest generation LCD panel. Samsung’s new LCD TV’s give the most stunning realistic picture quality ever.

Digital Natural Image Engine

DNIe The Samsung Digital Natural Image engine. This exclusive Samsung technology dramatically improves the picture by enhancing the contrast, detail, white balance and reduces.

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Wide Color Enhancer/Cold Cathode Fluorescent Lamp

The NTSC (National Television Systems Committee) has established the color standards all TVs in America try to meet. And typical LCD TVs only meet about 72% of this standard. Samsung LCD HDTVs use Cold Cathode Fluorescent Lamp back lights to give you 92% coverage of the NTSC standard, ensuring truer, more breathlessly vivid colors. Samsung’s exclusive Wide Color Enhancer technology delivers more brilliant colors, even in bright areas of the picture where blues and greens are washed out on conventional screens. The system displays wider color reproduction, showing you truer colors – the fresh green of spring foliage, the intense blue of the summer sky.

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Connectivity

To make the Series 6 a true entertainment hub for any home, Samsung has incorporated advanced HD connectivity and networking capabilities that expand the HDTV’s functionality. A wide variety of multimedia devices can be connected to the set through any one of the four Simplay compliant HDMI 1.3 inputs (including one on the side), and the handy HDMI-CEC feature lets you control all your CEC-enabled peripherals using just one remote. Connect HD digital devices like disc players, game consoles, and satellite dish components into the 2 rear connections and use the side-mounted input for cameras, camcorders, and laptops. HDMI is the best performing interface for displaying an HD source on an HDTV. Once connected, users can easily access device menus and manage and display content through the newly redesigned Wheel Key Remote control and the HDTV’s sophisticated content management interface. All Connections 3 HDMI (High-Definition Multimedia Interface) version 1.3: (2 rear/1 side) Component video: 2 rear (Y, Pb, Pr) Composite inputs: 1 rear (shared with component) / 1 side S-Video: 1 side PC input: 1 rear Wiselink (USB 2.0) RF antenna inputs Headphone jack: side

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Super Patterned Vertical Alignment

Samsung’s Super Patterned Vertical Alignment (SPVA) panel provides a 178-degree viewing angle from all four axes

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Audio Features

Which Size HDTV is Right for My Room?

With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience. If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get. Minimum size = Viewing distance/3 Maximum size=Viewing distance/1.5